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Juanita Ulloa
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Over the following months, they refined the focus of what such a campaign
would be, put together a mission statement, set long term and short term
goals, and by 2004, began contacting prominent members of the Bay Area
Community to join them as sponsors, spokespeople, and steering committee
members. Among the first to be contacted were steering committee members
Jocelyn Kane from the San Francisco Entertainment Commission, and Marshall
Lamm, the publicist at Yoshi’s. Their input helped shape the concept
of what a “Save Live Music!” campaign might look like, and
what the practicalities of producing a major kick-off concert event would
entail.
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The Live Music Task Force had its humble beginnings
in 2003 when David Schoenbrun, then vice-president of Musicians Union
Local 6, attended a workshop at UC Berkeley’s Labor Studies Department
on Strategic Media Campaigns for Unions. During the workshop, participants
were asked to think of issues that media campaigns might be built around-David
thought of “Maintaining Live Music, and the loss of Live Music in
the community”.After receiving a positive response from the workshop
participants, David brought the idea back to the Musicians Union Board
of Directors who enthusiastically approved the idea.
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Tremolo
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